BE-HOOKD REWIND #35
We’re looking back on the events of last week to give you a breakdown of the top music, entertainment and social media news you shouldn’t miss.
This week's news includes Spotify’s latest earnings report, data on TikTok’s usage & an analysis of July’s Twitter trends.
Spotify Earnings Report
The growth of Spotify over the past 5 years and its future predictions. With the future of Spotify’s addition and push of podcasts, they are expected to continue growing.
Read More HERE
A Norwegian company is establishing a doomsday vault for music
From Australian Indigenous music to classics by The Beatles, the Oslo-based Elire Management Group claim the vault – dubbed the Global Music Vault – will endure for at least 1,000 years, buried on the Svalbard archipelago beneath ice and snow at a depth of 1,000 feet.
Read More HERE
Porsche is developing a system to deliver background noise to match your driving style
The current system is called Sound Track Of My Life. It aims to give drivers a soundtrack to fit the roads they are travelling.
Read More HERE
‘ABBA Gold’ becomes first album to spend 1,000 weeks on UK charts
From the week beginning on July 2, ‘ABBA Gold’ sits at number 17, almost two decades following its release. This represents a gain of six spots from number 23 the week prior.
Read More HERE
Guns N’ Roses’ Slash celebrates 15 years of sobriety: “Proud of you every day”
In an Instagram post shared yesterday (July 4), the rock icon’s longtime girlfriend Meegan Hodges shared a photo of him and paid tribute in an accompanying caption.
Read More HERE
TECH UPDATE
Twitter Shares New Insights into Rising Conversation Trends [Infographic]
The data looks at the key topics on the rise as users look forward to a more open Summer period.
Read More HERE
How to Succeed with Video on Each Social Network [Infographic]
Some helpful insights into key video usage and engagement behaviors on each of the major social apps.
Read More HERE
TikTok Algorithm Now for Sale
ByteDance has set up a division to licence the TikTok Algorithm. Some of the tools include video effects, text to speech and analytic reports
Read More HERE
TikTok is more addictive than YouTube
American spend more time watching TikTok than Youtube. The average usage is 24.4 hours per month on TikTok compared to 22 hours on YouTube.
Read More HERE
The ROI of a Weekly Video Ad Strategy [Infographic]
With the right strategy, focused on each element of the sales funnel, you can drive significant results with video campaigns.
Read More HERE
