Insight into Be-Hookd Digital CEO George James' #CEOStories on BBC News
George James: "By being a bit irresponsible and taking risks... that's how we found our edge" | Source: www.bbc.co.uk/news/business-56732929
On BBC News’ #CEOSecrets our CEO & Founder George James gives an insight into the journey of Be-Hookd and how taking risks gave us an edge against the big players.
Before starting Be-Hookd Digital 8 years ago, George left his first agency, working for One Direction and taking with him our long-standing client The Script, and began the journey as a young entrepreneur.
“‘Being small and not being established and being irresponsible and a bit fun and taking risks - these companies want a slice of that.’”
Fast forward 8 years and, together with our Managing Director & Partner Kat Ober, the pair have built an agency recognised as a prolific player in entertainment marketing with 40 people; spanning offices in London, New York and Los Angeles and running campaigns for JW Anderson, Activision, eOne, Twitter, The Script, Tinie Tempah, Paul Weller & Nina Nesbitt.
And we're still having fun and taking big educated risks that always pay off for our clients. Here's to the next 10 years !
