Welcome to our monthly Be-Hookd update!

British Fashion Council

We kicked off the British Fashion Councils NEWGEN TikTok campaign with a bang as we showcase the alumni looks worn at The Brit Awards 2021 by Celest, Little Mix, Perry Edwards and Wiffy Griffy. The NEWGEN talent scheme is one that is cemented in innovation and integrity. Be-Hookd recognises the potential to scale this project now that the BFC have partnered with TikTok as we strive to engage new audiences on the platform from the fashion communities and beyond.

Netflix - Zero Chill

Working with the Lime Pictures team we developed a dedicated online fanbase that is passionate about all things Zero Chill. Growth was steady over the course of the 2-month campaign, managing to reach a total following audience of over 64,000 fans on Instagram, which continues to grow. We created a suite of engaging, audience-focused content to post, built and managed relationships with prevalent skating TikTok creators, ran the paid advertisement campaign, developed an interactive AR filter that received over 1.5 million impressions and was used over 300,000 times during the campaign.

THE WOMBATS

Long-time clients The Wombats went viral on TikTok with a six-year-old Soundcloud-only remix of their indie banger ‘Greek Tragedy’ by Oliver Nelson.
Working with the band, SB Management and Warner Records we strategised the remix’s official release and hit some jaw-dropping milestones:

⬢ +70,000 TikTok followers
⬢ 60,000,000 hashtag views
⬢ 600,000 fan videos
⬢ #40 peak in US, UK and AUS Shazam charts
⬢ 300,000 daily Spotify streams for the original single

Anyone who’s had a sound blow up on TikTok will know that it can put an artists’ song into millions of primed ears but often without the context of an artists’ entire brand outside of that 15-second clip. Our challenge was to join the dots between the two. We think the success of that can be shown in the stats across streaming, channel cross-pollination and audience growth.

CALUM SCOTT

Over the last 3 months we have worked closely with Calum to deliver growth of over 250% over a 3 month period on his TikTok Channel. This has been achieving through the delivery of a considered content strategy utilising evergreen footage, personal content and leaning into TikTiok trending hashtag focuses. One key piece of content that we served to his fans from his BGT audition has now reached almost 5 Million views.

PATRICE EVRA

We hookd up Manchester United legend Patrice Evra, hit-makers A1&J1 and the BBC. We shot a series of content with Patrice during his residency in Dubai which went Viral on his TikTok channel receiving over 1M fan views and helped drive the single to the No2 spot in the UK Charts. This truly shows the influence of our client base when content is executed in a way that we understand will best resonate with their audience and harness the power of TikTok Latest trends