BE-HOOKD REWIND #29
We’re looking back on the events of last week to give you a breakdown of the top music, entertainment and social media news you shouldn’t miss.
This week's news includes record-breaking BTS, rule changes at the Grammy’s and ticketed Twitter Spaces.
47 Years of Music Industry change – in 47 seconds
From 1973 to today each graphic shows the change in recording formats over time. Showing the usage of Vinyl, 8-tracks, CDs and streaming through the years. These graphic were taken from the RIAA
Read More HERE
Grammys Announce a Rule Change
Earlier this year they announced the change of the “secret committees” following push back from The Weeknd, and last shows record low viewing numbers. They have announced other changes, like the nomination of Album of the Year now includes all credits on the songs.
Read More HERE
Soundcloud Debuts New Artist Series on Clubhouse
Soundcloud is running a New Artist Series, each week an artist along with their family, friends and collaborators are invited to speak. The full conversions will be available on Soundcloud for fans after the events.
Read More HERE
BTS’s “Butter” breaks both Spotify and YouTube 24-hour streaming record
This weeks release from BTS has broken 2 records, the first being Justin Beiber’s “I Don’t Care” with over 20.9M streams. They also broke the YouTube 24-hour streaming record with over 113M views; that record was previously held by the group’s “Dynamite”.
Read More HERE
Spotify Adds Transcriptions for Podcasts
Spotify is transcribing a limited number of its podcasts, this aids those hard-of-hearing and can make it easy to skip to a certain section. Spotify’s aim for the future is to have all their podcasts transcribed
Read More HERE
Tech Update
Why People are buying things off TikTok
TikTok's hypersensitive algorithm is leading over 49% of people to buy things they saw on the app. With videos being only 30 seconds long, and creators often linking to products in their bio or comment section this can make buying even easier.
Read More HERE
TikTok has a new text to speech voice.
After being sued by the original voice on the app, there is a new text to speech voice. Voices vary by region, this new voice is for North America. The voice of the text to speech Beverly Standing was told her voice would be used in translation, and never had a deal with TikTok.
Read More HERE
TikTok and Sirius XM are creating exclusive audio experiences
Playlists across SiriusXM and Pandora will tap into TikTok’s trends and trending tracks. Across all channels there will be exclusive performances, interviews and special events. TikTok radio will be hosted by TikTok creators and musicians.
Read More HERE
Ticketed Spaces Are Coming to Twitter, Providing Another Way for Creators to Monetize
Twitter has previewed its coming ticketing option for Spaces, which will provide another means for creator monetization. In order to be able to charge for spaces, the user must have over 1k followers and host 3 spaces in the past month. Creators will be able to take 80% of the funds, while Twitter keeps 20%.
Read More HERE
Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts
Instagram is adding a new range of data insights for both Instagram Reels and Instagram Live broadcasts. Creators can now see total reach, comments, shares and total plays across Reels and Live broadcasts. This data is available in-app for now, Instagram is working on making it available on desktop.
Read More HERE
